𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐓𝐡𝐚𝐭 𝐏𝐚𝐲𝐬 🚀
- Michael Rebiffe
- Jul 23
- 1 min read
We crunched real-world data across 6 Australian retail verticals - cafés, QSR, pharmacy, supermarkets, hardware, and office supplies - and the results are 🔥.
📊 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝: 𝐍𝐨𝐧-𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐌𝐞𝐦𝐛𝐞𝐫𝐬 𝐯𝐬. 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐌𝐞𝐦𝐛𝐞𝐫𝐬
☕ 𝐂𝐚𝐟é:
• Non-member visits: 1.5 per month
• Loyalty member visits: 4.5 per month
• 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝:$36 𝐦𝐨𝐫𝐞
🍔 𝐐𝐒𝐑:
• Non-member visits: 1.5× per month
• Loyalty member visits: 4× per month
• 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝: $46 𝐦𝐨𝐫𝐞
💊 𝐏𝐡𝐚𝐫𝐦𝐚𝐜𝐲:
• Non-member visits: 1.2× per month
• Loyalty member visits: 2.5× per month
• 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝: $88 𝐦𝐨𝐫𝐞
🛒 𝐒𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭:
• Non-member visits: 3.5× per month
• Loyalty member visits: 7× per month
• 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝: $227.50 𝐦𝐨𝐫𝐞
🛠️ 𝐇𝐚𝐫𝐝𝐰𝐚𝐫𝐞:
• Non-member visits: 0.8× per month
• Loyalty member visits: 1.8× per month
• 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝: $148.00 𝐦𝐨𝐫𝐞
🖨️ 𝐎𝐟𝐟𝐢𝐜𝐞 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐬 / 𝐓𝐨𝐧𝐞𝐫 / 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭:
• Non-member visits: 0.5× per month
• Loyalty member visits: 1.5× per month
• 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐒𝐩𝐞𝐧𝐝: $150 𝐦𝐨𝐫𝐞
🔁 𝐖𝐡𝐚𝐭 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐃𝐫𝐢𝐯𝐞𝐬 (𝐁𝐞𝐲𝐨𝐧𝐝 𝐏𝐨𝐢𝐧𝐭𝐬)
✅ 2–3× more visits per month ✅ Bigger basket sizes ✅ Stickier behaviour ✅ Higher lifetime value ✅ Less reliance on discounts & acquisition
💡𝐄𝐱𝐚𝐦𝐩𝐥𝐞:
A loyalty café customer is 𝐰𝐨𝐫𝐭𝐡 $432 𝐦𝐨𝐫𝐞 𝐩𝐞𝐫 𝐲𝐞𝐚𝐫 than a casual one.A hardware loyalty member spends 3x more, often for projects or trade-related supplies.
It’s not just about free coffees or coupons - it’s a retention engine.
🧠 𝐅𝐢𝐧𝐚𝐥 𝐓𝐡𝐨𝐮𝐠𝐡𝐭:
Loyalty isn’t a tactic. It’s a strategy. Retailers that treat it as a core part of the customer journey outperform those who bolt it on as an afterthought.
In retail, it's easy to chase more customers. But the smartest brands focus on better ones - and that means loyalty.
𝐖𝐚𝐧𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐝𝐚𝐭𝐚𝐬𝐞𝐭 𝐨𝐫 𝐚 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐑𝐎𝐈 𝐦𝐨𝐝𝐞𝐥 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤.
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