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๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒ ๐“๐ก๐š๐ญ ๐๐š๐ฒ๐ฌ ๐Ÿš€


๐’๐ž๐žย ๐ก๐จ๐ฐย ๐ฒ๐จ๐ฎ๐ซย ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒย ๐Ÿ๐š๐ซ๐ž๐ย with loyalty ๐ซ๐ž๐š๐ฅ-๐ฐ๐จ๐ซ๐ฅ๐ย ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž๐ฌ.
๐’๐ž๐žย ๐ก๐จ๐ฐย ๐ฒ๐จ๐ฎ๐ซย ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒย ๐Ÿ๐š๐ซ๐ž๐ย with loyalty ๐ซ๐ž๐š๐ฅ-๐ฐ๐จ๐ซ๐ฅ๐ย ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž๐ฌ.

We crunched real-world data across 6 Australian retail verticals - cafรฉs, QSR, pharmacy, supermarkets, hardware, and office supplies - and the results are ๐Ÿ”ฅ.


๐Ÿ“Šย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐: ๐๐จ๐ง-๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒย ๐Œ๐ž๐ฆ๐›๐ž๐ซ๐ฌย ๐ฏ๐ฌ. ๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒย ๐Œ๐ž๐ฆ๐›๐ž๐ซ๐ฌ


โ˜•ย ๐‚๐š๐Ÿรฉ:

โ€ข Non-member visits: 1.5 per month

โ€ขย Loyalty member visits: 4.5 per month

โ€ขย ๐€๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐:$36 ๐ฆ๐จ๐ซ๐ž


๐Ÿ”ย ๐๐’๐‘:

โ€ข Non-member visits: 1.5ร— per month

โ€ขย Loyalty member visits: 4ร— per month

โ€ขย ๐€๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐: $46 ๐ฆ๐จ๐ซ๐ž


๐Ÿ’Šย ๐๐ก๐š๐ซ๐ฆ๐š๐œ๐ฒ:

โ€ข Non-member visits: 1.2ร— per month

โ€ขย Loyalty member visits: 2.5ร— per month

โ€ขย ๐€๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐: $88 ๐ฆ๐จ๐ซ๐ž


๐Ÿ›’ย ๐’๐ฎ๐ฉ๐ž๐ซ๐ฆ๐š๐ซ๐ค๐ž๐ญ:

โ€ข Non-member visits: 3.5ร— per month

โ€ขย Loyalty member visits: 7ร— per month

โ€ขย ๐€๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐: $227.50 ๐ฆ๐จ๐ซ๐ž


๐Ÿ› ๏ธย ๐‡๐š๐ซ๐๐ฐ๐š๐ซ๐ž:

โ€ข Non-member visits: 0.8ร— per month

โ€ขย Loyalty member visits: 1.8ร— per month

โ€ขย ๐€๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐: $148.00 ๐ฆ๐จ๐ซ๐ž


๐Ÿ–จ๏ธย ๐Ž๐Ÿ๐Ÿ๐ข๐œ๐žย ๐’๐ฎ๐ฉ๐ฉ๐ฅ๐ข๐ž๐ฌย / ๐“๐จ๐ง๐ž๐ซย / ๐„๐ช๐ฎ๐ข๐ฉ๐ฆ๐ž๐ง๐ญ:

โ€ข Non-member visits: 0.5ร— per month

โ€ขย Loyalty member visits: 1.5ร— per month

โ€ขย ๐€๐๐๐ข๐ญ๐ข๐จ๐ง๐š๐ฅย ๐Œ๐จ๐ง๐ญ๐ก๐ฅ๐ฒย ๐’๐ฉ๐ž๐ง๐: $150 ๐ฆ๐จ๐ซ๐ž


๐Ÿ”ย ๐–๐ก๐š๐ญย ๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒย ๐ƒ๐ซ๐ข๐ฏ๐ž๐ฌย (๐๐ž๐ฒ๐จ๐ง๐ย ๐๐จ๐ข๐ง๐ญ๐ฌ)

โœ…ย 2โ€“3ร— more visits per monthย  ย  ย  ย  โœ…ย Bigger basket sizesย  ย  ย  ย  โœ…ย Stickier behaviourย  ย  ย  ย  โœ…ย Higher lifetime valueย  ย  ย  ย  โœ…ย Less reliance on discounts & acquisition


๐Ÿ’ก๐„๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž:

A loyalty cafรฉ customer is ๐ฐ๐จ๐ซ๐ญ๐กย $432 ๐ฆ๐จ๐ซ๐žย ๐ฉ๐ž๐ซย ๐ฒ๐ž๐š๐ซย than a casual one.A hardware loyalty member spends 3x more, often for projects or trade-related supplies.

Itโ€™s not just about free coffees or coupons - itโ€™s a retention engine.


๐Ÿง ย ๐…๐ข๐ง๐š๐ฅย ๐“๐ก๐จ๐ฎ๐ ๐ก๐ญ:

Loyalty isnโ€™t a tactic. Itโ€™s a strategy. Retailers that treat it as a core part of the customer journey outperform those who bolt it on as an afterthought.


In retail, it's easy to chase more customers. But the smartest brands focus on better ones - and that means loyalty.


๐–๐š๐ง๐ญย ๐ญ๐ก๐žย ๐Ÿ๐ฎ๐ฅ๐ฅย ๐๐š๐ญ๐š๐ฌ๐ž๐ญย ๐จ๐ซย ๐šย ๐ฅ๐จ๐ฒ๐š๐ฅ๐ญ๐ฒย ๐‘๐Ž๐ˆย ๐ฆ๐จ๐๐ž๐ฅย ๐Ÿ๐จ๐ซย ๐ฒ๐จ๐ฎ๐ซย ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ? ๐‹๐ž๐ญโ€™๐ฌย ๐ญ๐š๐ฅ๐ค.

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