IQ Genius.

Send very personalised messages to the exact right people @ the perfect time - automagically!

Automate your personalised rewards and campaigns based on omni-channel member data collected across multiple touch-points (online, in-app, in-store)..

 

Your personalised and dynamic customer offers and rewards are adaptively triggered specifically targeting customers' behaviour.

Promo selection based on member actions.

Rashays Marketing 1.png

Data-driven insights & decisions.

All the data you need to run better campaigns..

Insights to enable you to understand your customer better with data-driven campaigns that automatically manage to your marketing decisions based on your business rules.

Personalised journey.

ENVY-LEVEL PERSONALISATION WITH OUR AI-POWERED CLOUD EMAIL CAMPAIGN SOFTWARE.

Lead your customers up the engagement ladder and watch them go from disconnected to invested. 

Increase revenue per customer with individualised growth programs that deeply integrate with your product to target, engage and reward customers.

Design multiple personalised journeys to:  

✓  Increase average ticket size

✓  Welcome new customer

✓  Reduce slow times

✓  Missing customer

✓  Happy birthday

✓  And more

Member insights.

KNOW WHICH LEVERS TO PULL.

Keep your customers happy, for longer by converting omni-channel data into individualised loyalty messaging segmented by behaviour and purchase history.

With robust analytics and insights you will see which growth programs are having the greatest impact – so you can drive even more of it.

Every marketers dream.

MARKETING FOCUSED ON CREATING REMARKABLE CUSTOMER MEMORIES AND EXPERIENCES.

As a marketer, your company is depending on you to acquire more customers and increase lifetime value.  

IQ Genius is the missing tool you need to leverage your existing customers to achieve your goals.  Quickly launch programs that target the entire customer lifecycle from acquisition to retention.

Scale personalisation across use cases and deliver pinpoint accuracy, differentiating treatment based on specific segments.

Just the way you want it.

CUSTOMER JOURNEY ENGAGEMENTS PROVEN TO DRIVE INCREASED ACTIVITY AND TRANSACTIONS.

Every campaign is set to automatically “trigger” based on your preset business rules which means that customers are automagically receiving the right communications at the right time.

Maximise engagement results and build brand loyalty by incorporating an enhanced shopping experience across all marketing channels.

Minimise channel fatigue by showing customers that you understand what makes them tick by automatically serving up relevant content of their interest.

IQ Genius.jpg

Intelligent marketing requires market intelligence

Automation and personalisation are the name of the game.

Like having up to 5 marketing people working full-time, the IQ Genius engine is like having your own marketing team continually working on your campaigns 24/7.

Give your customers the exact right content at the right time with our unique engagement tools.

Targeted communications get attention – they engage.  Use our email campaign software to make each individual member feel like you get them.

Have envy-level personalisation with our email campaign software.

No more batch-and-blast emails, with customers thinking “this doesn’t apply to me,” and then disregarding emails you send the to them.

 

Use our omni-channel auto-mation with cross-channel execution and streamlined marketing that personlises and optimises the entire experience.

Marketing automation and loyalty programs mutually boost each other - essentially turbo-charging your loyalty campaigns. 

Automation Statistics.

74% of organisations say they are actively looking for new use cases for automation.

Between 2017 and 2019, companies using automation for mission-critical processes rose from 16% up to 50%.

IQ Genius lifecycle journey automation workflow sample 

To: Debbie Williams

Subject: Welcome to our happy 'Pet Pal' family

Pet Playground

Member Joins.png
Arrow4.gif
Member Purchases.png

Customer Journeys

Pre-built Journey Templates

Welcome Journey

Lost customer
re-boarding

Customise pre + post purchase pathways

Transactional promo and follow-up  

Easy Setup Automations

Included Features

Email Templates

Date Based (Birthdays, Holidays, etc)

Location Based

Product Based

If/Then logic

Coding not required

Proximity to Points Rewards

Order Confirmation

First Order Lifecycle

Multi-Trigger designs

Recommendations

Schedule email times for optimum results

Your Automagic Loyalty Manager

auto strategy builder.
✓ personal engagements.
 self running campaigns.
 success tracking.
 growth reporting.

Show time.

Email Template 

Create + Automate

Email Template 

Over-ride

Email Template 

Blocks

The one where: you can binge on heaps of IQ Genius shows for the price of none.

Automation Admin Console

Automation Design

Promo Codes  Create+Duplicate