IQ Gecko - customer scoping for Agency client.
The below outlines a real-life scope and design including; end-to-end journey, system capabilities, data capture and business outcomes by the IQ Gecko loyalty and engagement platform.
digital loyalty experience.
A digital App version of the traditional coffee punch card - delivered through a secure, multi-factor authenticated app or wallet, with a dynamic, visually engaging user experience.
automated member growth.
Automated member lifecycle management, including instant campaign enrolment and configurable, multi-stage marketing journeys.
omni-channel engagement.
Omni-channel communications with real-time in-app, email, and SMS notifications to drive engagements.
seamless pos interface.
Deep POS interface enabling real-time data sync, seamless member identification, and automatic activation of member-only pricing and offers.
unified data platform.
Centralised cloud platform capturing every transaction across all locations into a single, unified dataset.
smart rewards and redemptions.
Advanced rewards engine supporting product-level points allocation and fast, one-touch redemption at the point of sale.
the results.
Transforming everyday transactions into measurable growth, deeper loyalty, and lasting customer value. More members. More spend. More reasons to come back.
Know Every Customer. Every Sale. Every Thing!
Every transactions from; online, in-app and in-store giving you granular information in one common data source.
Automated marketing journeys based on omni-channel data ensures that every customer feels personalised love.
Reward customers while increasing customer engagement and brand equity in real-time.
Nearly 90% of people are in loyalty programs and most of them are in more than one.
Loyalty Statistics
Loyalty programs are 10x more effective that old type of traditional marketing and customers love them.
$100
Non-loyalty member sales
$118
Loyalty member sales
12%-18% increased share of wallet and spend amount of loyalty members compared to non-loyalty members.