Gift Cards have now become the top item on everyone's wish list.
By adding Gift Cards to your marketing mix you are expanding your customer engagement which keeps them coming back.
Get paid for new customers.
40% of people visit a new merchant because of a Gift Card they received.
By offering Gift Cards your company is making it easier for gift givers to please their loved ones while they pay to send you new customers.
Studies show that consumers specifically look to purchase gift cards and now expect that every merchant offer Gift Cards.
Everyone loves Gift Cards - especially consumers.
Gift Cards offer seamless convenience to givers while recipients are empowered with choice and armed with an easy payment method.
Having a Gift Cards solution also means the a cost-effective advertising that helps keep your business top-of-mind with your market.
Traditional plastic Gift Cards offer wallet-sized advertisements to share your company's messaging and cost a lot less than a life-size billboard.
In addition to convenience, having online virtual Gift Cards (eGift Cards) and in-app Gift Cards help promote your brand messages with customers wherever they are.
Gift Cards benefits.
BUSINESSES LIKE YOURS HAVE EVEN MORE REASONS TO LOVE GIFT CARDS.
Merchants everywhere use Gift Cards to raise awareness and grow sales. Adding gift cards to your marketing mix engages customers and keeps them coming back.
The numbers are staggering. The global Gift Cards market size is projected to increase 15.4% from 2020 & be US$1,922.87 billion by 2027.
Increase your reach and branding with multi-store Gift Cards that allow customers to purchase at one location and redeem at another.
Multi-location redemption makes your Gift Card even more enticing as it increases consumer attractiveness and sales.
With IQ Gecko, your Gift Cards can be purchased and redeemed online or in-store, expanding your business sales capabilities.
Gift Cards value.
WITH AN 11-1 PICKUP RATE COMPARED TO GIFT CERTIFICATES, A GIFT CARD SOLUTION LITERALLY INCREASES PREPAID SALES BY 1,000%.
Holiday sales rushes aren't for traditional retail businesses anymore.
Gift Cards allow all types of businesses to catch the holiday spirit. From gym memberships to car wash subscriptions, lawn mowing to salon services, Gift Card programs make the holidays brighter for everyone.
Gift Card programs can improve cash flow, especially versus other marketing techniques. Traditional marketing strategies with strong demonstrated return on investment take time to result in sales.
Gift Cards allows your business to generate revenue in advance of providing products or services.
Gift Card profits.
'OVERSPEND', 'MULTI-VISITS' AND 'UNUSED' FEATURES ALL GIVE YOUR GIFT CARD PROGRAM A PROFITABLE ROI FROM DAY ONE.
OVERSPEND: Studies show that holders of such vouchers spend more than the total on their cards. According to Business Wire, the Higher Average Order Value (AOV) average overspend is $59 more than the original Gift Card value.
MULTI-VISITS: More than half of Gift Card holders require 2 or more visits to spend the entire Gift Card value.
UNUSED: 10%-15% of Gift Cards are never used. Unused Gift Card become 100% your company profits.
The IQ Gecko platform automates the Gift Card expiry so that, if unspent after the agreed time period - the funds moves directly from the accountants liability ledger to company profits.
Gift Cards for free.
ZIP | ZERO | NADA | NOTHING
$0 dollars charged to load funds onto a Gift Card or eGift Card/eWallet.
With no Merchant Service Fees (MSF) you also have 0% transaction costs so you can reduce your 3rd party delivery Gift Card commissions.
There are many Gift Card campaigns available under different names such as; Tab Card, PrePaid Card, Account Card, Charge Card, etc. But no matter what you call it, Gift card campaigns entice your customers back again and again.
Although cost effective on their own, because Gift Cards are included with our loyalty platform, we give you for free what others charge for.
100% your sale. 100% fee free. 100% perfect.
Capitalise on your Gift Cards potential
A connection with a customer may start with a Gift Card, but doesn't end there.
Gift Cards open doors that allow you to serve your customers more effectively.
Gift Card programs open doors to deeper customer engagement and additional marketing opportunities.
Gift givers are engaged as ambassadors of your brand while the Gift recipients engage feeling uplifted.
“Guilt-Free Spending” is a term often used in psychology which describes why Gift Cards for customers are preferred over cash as any guilty feeling about treating themselves is eliminated.
Gift Cards can help you collect vital data that can help you better understand your market.
Link Gift Cards to your loyalty registrations, allowing customers to 'value-up' their Gift Card while also communicating their preferences so you can better serve them.
During the festive season, shopping is a time-consuming process both gift-givers with long lists of people to buy for.
Gift receivers love Gift Cards as it allows them to purchase exactly what they want, when they want and where they want.
And with 3+ years to redeem the Gift Card, all purchasing stress has been removed - which is a gift in itself.
Gift Cards statistics
76% of adults decided to purchase at least one Gift Card per holiday event
Gift Card annual sales keep increasing & grew another 20% in the first 6 months of 2020.
Average client overspend is $59 more than the original card value.