Engage your customers with a fully integrated digital loyalty program that delivers personalised offers and rewards – at the POS register, on the app, in the cloud and even at the pump.
Marketing and Loyalty solutions.
The IQ Gecko loyalty, rewards and engagement platform captures, stores and analyses data at every consumer touchpoint.
Whether a retail chain, convenience store, petrol station, bottle shop or in another retail segment - working from a single, scalable platform allows for a seamless omni-channel loyalty strategy.
Building a meaningful relationship with customers who are online, on their phone, in the store or at the pump is a challenge for multi-nationals, franchises, buying groups and individual stores alike.
Have the tools and AI-driven insights to create an increasingly personalised and engaging loyalty experience that grows your brand with each customer throughout their entire journey.
Enjoy the platform capabilities that empower marketers.
Deliver data-driven communication strategies across all channels of operations and set your business group up for hyper-local success that drives repeat business and sales growth.
Look @ the numbers and it's an easy decision.
Loyalty is very good for business.
IQ Gecko loyalty.
OMNI-CHANNEL CUSTOMER JOURNEYS ACCELERATING CUSTOMER ACQUISITION, RETENTION AND SUCCESS IN REAL-TIME.
Capturing and analysing data from every touchpoint offers a complete 360-degree view of every member..
Use real-time insights to continually increase the lifetime member value and create lasting brand loyalty.
IQ Gecko rewards.
EVERY REWARD EARNED AND REDEEMED IS AN ADDITIONAL STEP IN YOUR SUCCESSFUL CUSTOMER RELATIONSHIP.
Power your loyalty program with reward and incentives..
A combination of physical rewards, experiences and more to enhance customer engagement and retention.
SEAMLESS CONNECTIVITY TO ANY POS WHICH CAPTURES EVERY IN-STORE TRANSACTION (PRODUCT, PRICE, PLACE, PERSON & DATE).
Know every product sold at each location and have one common dataset - even if each location uses a different POS brand..
In-store transactional data in real-time gives immediate information that is as rich and valuable as it is indispensable.
SEAMLESS PERSONALISED OMNI-CHANNEL ENGAGEMENTS AND REWARDS TO ELEVATE THE CUSTOMER JOURNEY.
Automated engagements across multiple touchpoints ensure that your business and products are 'front-of-mind'..
Improve your ability to retain your most profitable customers while increasing loyalty with your more casual customers.
Know Your Customers and
market with relevance.
Knowing the customer basket data (who purchased what, where, when and for how much) is marketing GOLD as you can promote to each member based on their purchase history.
Marketing 'with relevance' keeps the members engaged and coming back more often while spending more..
The knowledge knowing exactly what each member purchased allowed Toys'R'Us to send relevant communications, targeted offers and meaningful rewards.
Toys'R'Us loyalty success came in an explosion of loyalty members and subsequent increase in sales.
Toys'R'Us retail loyalty program statistics.
Interfacing POS-connected IBM AS400 servers to our member cloud solution @ each Toys'R'Us location gave marketing the 1:1 customer insights and tools needed to grow membership from zero to over 500+ thousand in only 2 years.
The ability to cost-effectively acquire an average of 20,000 new members per day required advanced IQ Gecko tools.
The powerful personalised incentive campaigns which tracked real-time success were just one of the key factors in the Toys'R'Us membership growth.