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Case Study:
Gloria Jean's Coffees
The Requirement
Australia’s largest coffee franchisor had three marketing and data goals to achieve:
A: Digitise paper loyalty cards by creating a ‘Buy X and Get One Free’ customer loyalty solution that rewarded customers based on their purchasing behaviour.
B: Know every product each loyalty member purchased so as to be able to pro-actively market with relevance.
C: Seamlessly interface with all three POS brands and view all transactions in real-time and in a common data set.
The Solution
Overview: We took our EFTPOS-to-POS technical expertise and enthusiastic team to design a bespoke loyalty platform for Gloria Jean's Coffees.
Specifics: Interfacing each of the three different POS brands to dedicated hardware we ‘cloud connected’ every POS at all locations with loyalty card readers.
Workflow: After collecting their card in-store and registering online, the member earns points by tapping their contactless card against the RFID reader before the sale is complete.
Gloria Jean’s Coffees head office can view all transactions by; date, product, place, price and purchaser.
While product sales information is used to view sales and trends for marketing, the transactional information is used for accurate billing of franchise and marketing fees.
The Result
With the creation of eSipper Rewards, Gloria Jean’s Coffees grew their registered loyalty members from 0 to over 250,000 members in just three years.
After the loyalty membership and subsequent product sales and franchisee growth, Gloria Jean's Coffees was purchased by the Retail Food Group for $163.5 million.
Read a press article about this Gloria Jean's Coffees HERE.
IQ Gecko is what Motorcycles, eCommerce and Food Pre-Ordering all have in common.
From coffee franchises to restaurant chains to retailers to motorcycles and including banks, hotels and everything in between - IQ Gecko proudly serves loyalty solutions to businesses that are driving their industries forward.
Members are highly engaged by experiences that are personalised to their needs. In fact, they’ll pay more for those experiences simply because they feel as though they were tailor-made for them.
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