Nobody Knows

𝘞𝘩𝘺 𝘛𝘰𝘰 𝘔𝘢𝘯𝘺 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘈𝘳𝘦 𝘍𝘭𝘺𝘪𝘯𝘨 𝘉𝘭𝘪𝘯𝘥 𝘰𝘯 𝘓𝘰𝘺𝘢𝘭𝘵𝘺.

It might sound like a Saturday Night Live sketch - and in fact, it is.

In one classic SNL moment, set in a 1777 army camp, George Washington rallies his weary troops by declaring they’re fighting for “a new system of weights and measures” and describing how it all works. The punchline? “𝘕𝘰𝘣𝘰𝘥𝘺 𝘬𝘯𝘰𝘸𝘴.” The audience laughs, but the message lands: trying something new without clarity just creates confusion.

That’s exactly what’s happening with many modern loyalty programs.

Retailers and hospitality brands know the old ways aren't delivering results. But when new loyalty ideas are launched without proper structure - confusing staff and frustrating customers - they often become more of an anti-loyalty initiative.

So, how do you avoid becoming that business?

Here are five essential, low-friction steps every loyalty campaign needs to succeed:

✅ A compelling reward that makes customers want to join.

✅ A simple sign-up process that doesn’t scare people off.

✅ A fast, seamless POS experience for staff.

✅ Full transaction capture, so every item feeds into your database.

✅ Relevant marketing, based on actual purchase behaviour and interests

Beyond boosting spend and visit frequency, the real magic is in 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Because when the unexpected happens - say, a global pandemic - the businesses that had an engaged database could still talk to their customers, sell to them, or simply keep them informed.

So when someone asks, “𝘞𝘩𝘰 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴?” or “𝘏𝘰𝘸’𝘴 𝘺𝘰𝘶𝘳 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨?” - don’t be the business that shrugs and says: “𝗡𝗼𝗯𝗼𝗱𝘆 𝗸𝗻𝗼𝘄𝘀.”

𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸. Book an complimentary IQ Gecko strategy call today ⇒ www.iqgecko.com.au/contact-form