Gloria Jean's turned members into $163.5 Million

Gloria Jean’s turned member loyalty into $163.5 Million. Gloria Jean’s transformed simple coffee purchases into powerful data with IQ Gecko - unifying multiple POS systems, digitising loyalty, and growing to 250,000+ members. The result: stronger franchise value and a major acquisition at $163.5M.

When Australia’s biggest coffee-franchiseer faced three challenges - replacing paper loyalty cards with a digital solution, capturing detailed purchase data for smarter marketing, and uniting multiple POS systems under a real-time data platform - IQ Gecko delivered. 

With a bespoke loyalty program (eSipper Rewards), integrating all of Gloria Jean’s POS brands via dedicated hardware and cloud-connected RFID card readers. At checkout, customers simply tapped their card to earn rewards - and behind the scenes, every transaction (by date, store, product, and purchaser) flowed into a unified data set for marketing, sales-trend analysis and franchise billing.

The result? In just three years, Gloria Jean’s grew its loyalty base from a small start to over 250,000 registered members. This data-driven growth and enhanced franchise value contributed to a strategic acquisition of Gloria Jean’s Coffees by Retail Food Group for AUD $163.5 million. 

For any brand considering loyalty… this is a blueprint on how bridging POS, payments and personalised rewards can scale both customer engagement and business value.

Want results like this? Let’s build your loyalty engine.  https://www.iqgecko.com.au/contact-form