𝗜𝗳 𝗬𝗼𝘂 𝗟𝗲𝗮𝘃𝗲 𝗠𝗲… 𝗖𝗮𝗻 𝗜 𝗖𝗼𝗺𝗲 𝗧𝗼𝗼?

𝘞𝘩𝘢𝘵 𝘢𝘵𝘵𝘳𝘪𝘵𝘪𝘰𝘯 𝘳𝘦𝘢𝘭𝘭𝘺 𝘮𝘦𝘢𝘯𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘱𝘳𝘰𝘨𝘳𝘢𝘮.

It might be a great ‘Mental As Anything’ song, but in loyalty, “leaving” is the last thing you want to hear. When members start opting out, it's a red flag - and a sign something needs to change.

Quantifiable 18% increase in members sales over non-members.

Yes, people's lives evolve. But more often than not, it’s your program - or your business - that’s lost relevance.

If attrition is rising, ask yourself: 𝘞𝘩𝘢𝘵’𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘦𝘥? And more importantly: 𝘞𝘩𝘢𝘵 𝘯𝘰𝘸?

𝗦𝘁𝗼𝗽. 𝗥𝗲𝘃𝗶𝗲𝘄. 𝗥𝗲𝗯𝘂𝗶𝗹𝗱.

If your loyalty program is underperforming, a proper review isn’t just helpful - it’s essential. Doing the same thing will only get you the same results.

At IQ Gecko, we’re not an agency - we’re a loyalty tech stack provider. We work with internal teams and agencies to deliver powerful, cost-effective tools that drive real loyalty results.

Agencies like Loyalty & Reward Co., Tortoise & Hare, ThinkWink and Ellipsis can all help refine strategy - but they come at a cost. The real question is: Can you afford not to evolve?

𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗧𝗵𝗮𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘀

A good loyalty program drives more than engagement. It grows revenue. IQ Gecko data shows loyalty members spend 𝟏𝟖% 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗻𝗼𝗻-𝗺𝗲𝗺𝗯𝗲𝗿𝘀 - so your program can pay for itself, and then some.

But there’s even more value behind the scenes.

𝗬𝗼𝘂𝗿 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗜𝘀 𝗮𝗻 𝗔𝘀𝘀𝗲𝘁

Loyalty programs aren’t just marketing - they're long-term business assets. When we scaled Toys”R”Us Australia's program from zero to 500,000 members, the database alone was valued between 𝗨𝗦𝗗 $𝟐𝗠 𝗮𝗻𝗱 $𝟓𝗠.

In fact, the airline loyalty programs for Qantas, United, Delta, American and even Air Canada are worth up to 𝟑𝘅 𝗺𝗼𝗿𝗲 than the airlines themselves.

So as you grow your loyalty program, you're not just increasing sales - you’re building long-term enterprise value.

𝗡𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝗮𝘀𝘀𝗲𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝘀𝘁𝗮𝗰𝗸 - 𝗼𝗿 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗶𝘁𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲?

👉  IQ Gecko can provide the tech to make it happen, and connect you with partners who can help you refine your strategy.  

𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸. Book an complimentary IQ Gecko strategy call today ⇒ www.iqgecko.com.au/contact-form