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Case Study:
Harley-Davidson Australasia
The Requirement
Harley-Davidson Australasia wanted to revise their loyalty solution for their New Zealand dealers as they required a dedicated EFTPOS terminal and credit card style ‘chip’ cards that cost $100 per loyalty member.
The Solution
Overview: In 1903 William S. Harley and Arthur Davidson made their first production Harley-Davidson motorcycle.
Jumping forward 120+ years and crossing to another continent, IQ Gecko designed a solution that gave Harley-Davidson dealers more for less with the ability to capture transactional data while seamlessly interfacing with their current systems.
Creating a loyalty App and customer registration web portal and giving each HarleyDavidson dealer the ability to communicate with their members was also in our scope.
Specifics: The IQ Gecko team interfaced with the vast range of POS and Business Systems at every Harley-Davidson location which automatically allocated points and captured transactions plus a mobile dashboard for capturing transactions during their test drives and road trips.
Workflow: After collecting their card in-store, the loyalty member earns points by scanning their card before the sale is complete.
Each H-D dealer can view their loyalty member transactions by; date, product, place, price and purchaser.
With this information Harley-Davidson can also market “with relevance”.
Want deeper Harley-Davidson loyalty insights? Explore our Q&A with Shelley Sproule of Harley-Davidson Road and Sport and see how a powerful loyalty strategy contributed to their award-winning international success.
⇒ Read the Q&A Here.
⇒ Watch the video Here.
The Result
IQ Gecko reduced card costs to under 50¢ per combo card + key FOB, compared to the previous $100 per card.
Customers register once and use their card across all locations, delivering a seamless experience.
Platform security ensures each dealer can only access and market to their own customers.
The result: seamless integration, low-cost cards, richer customer insights and a 300+% increase in Harley-Davidson memberships within just a few years.
When you are achieving 300+% growth you know that you are doing many things right.
IQ Gecko designed a solution that gave Harley-Davidson dealers more for less with the ability to capture transactional data while seamlessly interfacing with their current systems.
Seamless interfacing and improved customer data insights resulting in a 300+% increase of Harley-Davidson memberships in just a few years.
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