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The Requirement

Spilt Liquor video thumbnail.png
Cheers Liquor logo
Liquor Warehouse QLD. logo

Spilt Liquor is a Queensland-based buying group delivering some of Australia’s strongest liquor rebates to Cheers and Liquor Warehouse.

To increase value, Spilt Liquor implemented a customer loyalty and marketing automation platform with location-specific eCommerce to capture customer data and drive growth.

Rebel Mates liquor member App

The Solution

Overview:  Created a 'Rebel Mates' app for the consumer with auto-log-in capabilities for their favourite Rebel Liquor Group location.
 
Created a master HQ eCommerce site plus a site for each location including a Hand-held POS Terminal which prints all orders and auto-updates customers on their order status. 

Interfaced SaleGrabber to every POS to capture every transaction while awarding member points and offering 1-touch reward redemption. 

Created a one-step upload for the Spilt Liquor Group head office to update weekly specials across all eCommerce sites.

Specifics:  Capturing every sale made online and in-store and giving the Rebel Liquor Group head office all transaction data in one common dataset.
 
Implement multiple automated 'marketing with relevance' campaigns based on member-specific purchasing preferences.   

Workflow:  Member downloads the Rebel Mates app to earn and redeem points for goods online and in-store.

The merchant location looks up the member who is automatically given points for each purchase.
 
With this information Rebel Mates can personally market to the member based on; what, where, when and how much they purchase. 
 
 

The Result

Thousands of happy 'Rebel Mates' loyalty members earning points + redeeming for rewards.

Loyalty members purchasing higher-value items while enjoying the weekly and 'member-only' weekly specials 

Seamless eCommerce sites giving every location additional revenues that used to go competitors. 
 
Rebel Liquor Group merchants enjoy an increase of almost 20% in loyalty member revenue.

Rebel Mates Cheers Member App and web site white label
Rebel Mates Ecommerce automated order printer

Seamless sales with instant notification.

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An eCommerce solution gives your business lifestyle flexibility, freedom and independence.

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Since 63% of consumers start their shopping journey online, it makes sense to allow them to buy where they already are.

More info.

Collective benefits can also mean fractured data from App, Cloud and multiple POS sources.  While this can feel like an uphill battle - fortunately, we have your solution.

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