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The Requirement

With 143 locations across Australasia (Australia, New Zealand and Fiji), the Best Western Hotels ‘charge card’ solution was running on dedicated EFTPOS credit card terminals through an ageing payment switch which was being made redundant.
 

Because of the imminent redundancy of the old solution, Best Western Hotels Australia requested a new EFTPOS terminal solution be developed for them. 

The Solution

Overview:  Always one to improve on the status quo, IQ Gecko proposed, and was requested to create, a touch screen charge card solution based on the Android platform. 
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Specifics:  The touch-screen tablet solution displayed the members name and company along with their preferred loyalty campaign (Best Western, Qantas or FlyBuys). The clerk can segment the sale costs to categories including; Room, Room Service, Restaurant, etc.

The customer reviews the transaction and signs on the screen. The IQ Gecko tablet prints the receipt to the blue-tooth connected printer while also emailing it to the customer and their specified company account administration in real-time.

When in idle mode the tablet becomes a customer facing digital signage marketing tool with Best Western Hotels able to remotely ‘drag and drop’ relevant images and videos specific to each hotel location. 
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Workflow:  The corporate card is swiped through the mag-stripe reader attached to the tablet and the step-by-step workflow includes the customer signature, points, receipt and email.
 
All transactional data is captured in real-time via IQ Gecko servers. Transactions are uploaded to the Best Western account servers on a nightly basis. 

The Result

$150,000+ saved annually. 

Delivered through an integrated IQ Gecko gift card campaign into a custom app which streamlined transactions, captured member spend categories and seamlessly updated points to airline loyalty programs. 

The solution dramatically reduced processing costs to 0% compared to the previous 1.5%+ MSF EFTPOS system it replaced.
 
As a bonus we included a digital signage platform featuring fast and intuitive drag-and-drop functionality, making it easy to manage and update content in real time.

More info.

Seamless Excellence Loyalty, ticketing, rewards and communication journeys.

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