Toys"R"Us & IQ Gecko create VIP Club

IQ Gecko was happy to assist Toys”R”Us achieve immense success with our platform as we built the Toys"R"Us Australia VIP Club up from zero to over 500,000 loyalty cards distributed in the first 2-years.

As IQ Gecko is essentially a loyalty technology company, we used a custom-built and automated two-way“IBM AS400 to Cloud” interface for points and products updates.

Our WYSIWYG customisable web portal for the marketing team added a simple, adaptable, intuitive platform designed to turbocharge their Toys”R”Us customer engagements and relationships.