To assist in the creativity we have detailed the most popular customer engagement and loyalty designs.
Start your vision with a creative design style.
As the technology company we do not tell you what your marketing designs should be.
Of course we are happy to share the tried and tested ideas that have worked very well for our clients.
Building your customer engagement design.
Use the below loyalty 'creation steps' to achieve your customer engagement goals.
And most of all
1. Program styles.
HAVE THE EXACTING STYLES AND DESIGNS THAT PERFECTLY REFLECT YOUR BUSINESS.
We have all program and campaign styles from the most popular to more boutique to wildly eclectic.
Adding your individual company flair allows you to excite and delight customers in your own unique way.
2. Member information.
MORE THAN JUST CONTACT DETAILS, A MEMBER PORTAL DONE RIGHT ENTICES CUSTOMERS TO RETURN MORE OFTEN.
Your member portal can set of high-engagement interaction channels that are highly persuasive and driving higher conversions.
Create an omni-channel presence and become the brand that consumers love to purchase online, in app and in-store.
3. POS Interface.
INTERFACING TO ANY POS - INCLUDING YOURS.
Know everything. Automated data capture detailing who bought what, where, when and for how much.
One common data set. Interact with multiple campaigns and program styles at one time with the most expansive and user-friendly POS register interface on the market today.
8 OUT OF 10 AUSTRALIANS SHOP ONLINE.
More than just an online store, IQcart is the member of your team that never sleeps.
With over 70% sales revenue growth since 2019 you need a better online store.
5. Reports & analytics
CUSTOMER ENGAGEMENT DATA.
Our platform is built to connect to the best of the best and be stronger together.
With our transactional basket data information you can know exactly who purchased what, where, when and for how much.
6. IQ Genius
DATA-DRIVEN INSIGHTS AND DECISIONS. ALL THE DATA YOU NEED TO RUN BETTER CAMPAIGN - AUTOMAGICALLY
Automate your personalised rewards and campaigns based on omni-channel member data collected across multiple touch-points (online, in-app, in-store).
Insights to enable you to understand your customer better with data-driven campaigns that automatically manage to your marketing decisions based on your business rules.
The value of loyal customers.
Purchasing decisions aren’t made entirely through logic. People also buy because of the way that purchase makes them feel.
Marketers should target a group that spends more and yet costs less to reach, rather than a group that spends less and costs more to reach. Of course this is easier said than done.
Once customers have been sold and have bought into a brand, their needs evolve.
These customers now need to feel rewarded for their loyalty towards a brand, hence, the crucial need for businesses to establish loyalty.
If you can encourage an emotional connection through brand affinity and engagement, then you could end up with customers that buy 90% more frequently than standard clients.
Your same group of loyal clients spend 60% more than standard clients.
What are your preferred Program Styles?
Below are the top 3 most popular program styles used to excite and delight customers.
Points for Dollars is by far the most popular program style. When people think about loyalty they think 'Points'. .
A big benefit of a Points for Dollar program is that you can reward members for every purchase. As points cost nothing to give, your only cost is when they are redeemed for items of your choice.
Companies like Woolworths, Coles, Myer and Qantas spend millions annually promoting loyalty points for one simple reason....it works.
Buy X (get 1 Free) rewards the buying of a fixed quantity of a specific items (Buy 10 Coffees & Get 1 Free)..
Although still widely seen, this program style, which many think of as a digital version of the paper coffee card, is dropping off in popularity.
The drop off in Buy X programs is because most merchants wish to promote their entire range of goods as opposed to one specific item.
• Prepaid program: Gift Card, Tab Card, Vouchers, Tickets, Services.
• Postpaid program: Charge Card (Best Western), Postpaid Expenses.
Like Loyalty Points, Gift Card values cost you nothing to give, there is only a cost @ redemption. And with a 0% MSF all the funds are yours.
Do you want to connect Customers to your Business?
Web-based and App-based options are available to capture member data while including all your design + features + campaign styles.
Login with Email ability
Forgot P/W security
Name, Number & Join Date
Add to StoCard app feature
Style: Points Campaign
Style: Purchased Amount
More than just contact details, a member portal done right entices customers to return more often.
Want to engage with your customers based on their purchases?
Customer purchase data gives you insight that nothing else can. Knowledge of your customers every preference.
How do these technologies work?
Member info is displayed while purchased items are sent to the POS.
Rewards, Vouchers, Coupons and Tickets are displayed and redeemed with a 1-button press.
The POS receipt data is paired with member info and uploaded to the StickyFeet loyalty cloud.
Do you want to sell your goods and services online?
As well as working for you 24/7 the IQcart on-line store also offers great features such as;
Gift Cards + eGift Cards purchased online can also be redeemed in-store (and vice-versa).
Auto 'emailed & print' of customers order for efficient PickUp and Click'N'Collect services.
Points earned online can also be redeemed in-store (and vice-versa).
When a non-stocked item is purchased an auto-order can be sent to the supplier.
Coupons, Voucher and Promo-code capabilities make it easy to keep customers engaged.
Stock level settings plus bonus stock and re-order reminders.
With over 70% sales revenue growth since 2019, you know that consumers want to buy and be rewarded online.
Better gauge your demographic and increase the customers overall spend average and frequency.
Report by Date Range
Report by Campaign
Who buys the most?
How many have joined?
How many have not been back?
Celebrate Customer Birthdays
Search Customers by Keyword
View Customer Balances Report
Would you like to send personalised messages to the right people @ the perfect time
To: Debbie Williams
Subject: Welcome to our happy 'Pet Pal' family