Case Study:

Toys'R'Us

The Requirement

As a multinational company, the world’s greatest toy store wished to be able to proactively market to their customer base based on their purchase histories. 

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See Toys'R'Us loyalty card promotional article HERE

The Solution

Overview:  Creating a loyalty App and customer registration web portal while connecting to the Toys’R’Us servers to update all member purchases.  

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Specifics:  Toys’R’Us were using a local IBM AS400 servers that connected to IBM point of sale (POS) devices which had no cloud connectivity.


Via daily automation IQ Gecko took the captured loyalty + sales data and managed all member product allocations and points in a custom-designed cloud solution.


Our customisable platform and customer registration page allowed the marketing team to use a simple, adaptable, intuitive platform designed to turbocharge their Toys’R’Us customer engagements and relationships. 

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Workflow:  After collecting their card in-store and registering online, the member earns points by swiping their cards on the IBM POS mag-stripe readers before the sale is complete.


Toys’R’Us head office can view all loyalty member transactions by; date, product, place, price and purchaser.


Product sales information was also used to view gauge and trends for marketing forecasts. 

The Result

Toys’R’Us Australia achieved immense success.

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Powered by IQ Gecko, the Toys'R'Us VIP Club was so successful that it grew from zero to over half a million members in just two years. 

500,000+ members 

in 2 years.

PROOF

More Success Stories

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Loyalty interfaced across Multi-POS technologies.

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