The Requirement
As a multinational company, the world’s greatest toy store wished to be able to proactively market to their customer base based on their purchase histories.
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See Toys'R'Us loyalty card promotional article HERE.
The Solution
Overview: Creating a loyalty App and customer registration web portal while connecting to the Toys’R’Us servers to update all member purchases.
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Specifics: Toys’R’Us were using a local IBM AS400 servers that connected to IBM point of sale (POS) devices which had no cloud connectivity.
Via daily automation IQ Gecko took the captured loyalty + sales data and managed all member product allocations and points in a custom-designed cloud solution.
Our customisable platform and customer registration page allowed the marketing team to use a simple, adaptable, intuitive platform designed to turbocharge their Toys’R’Us customer engagements and relationships.
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Workflow: After collecting their card in-store and registering online, the member earns points by swiping their cards on the IBM POS mag-stripe readers before the sale is complete.
Toys’R’Us head office can view all loyalty member transactions by; date, product, place, price and purchaser.
Product sales information was also used to view gauge and trends for marketing forecasts.
The Result
Toys’R’Us Australia achieved immense success.
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Powered by IQ Gecko, the Toys'R'Us VIP Club was so successful that it grew from zero to over half a million members in just two years.
500,000+ members
in 2 years.
PROOF
More Success Stories
Loyalty interfaced across Multi-POS technologies.