Overview: Creating a loyalty App and customer registration web portal while connecting to the
Toys’R’Us servers to update all member purchases.
Specifics: Toys’R’Us were using a local IBM AS400 servers that connected to IBM point of sale (POS)
devices which had no cloud connectivity.
Via daily automation IQ Gecko took the captured loyalty + sales data and managed all member product allocations and points in a custom-designed cloud solution.
Our customisable platform and customer registration page allowed the marketing team to use a simple, adaptable, intuitive platform designed to turbocharge their Toys’R’Us customer engagements and relationships.
Workflow: After collecting their card in-store and registering online, the member earns points by
swiping their cards on the IBM POS mag-stripe readers before the sale is complete.
Toys’R’Us head office can view all loyalty member transactions by; date, product, place,
price and purchaser.
Product sales information was also used to view gauge and trends for marketing forecasts.