To add value to their merchant offering, Suncorp Bank wanted to add loyalty and gift card features to their EFTPOS solution suite.
Overview: To add value to their merchant offering, Suncorp Bank wanted to add loyalty and gift card features to their EFTPOS solution suite.
Specifics: Interface the Suncorp Bank EFTPOS terminal to the IQ Gecko ‘StickyFeet’ loyalty cloud with secure single-swipe manager & clerk log on.
Include an automated loyalty point for dollar ratio, gift card with 0% MSF while printing the retailer logo, point status and gift card value on the receipt.
Using the EFTPOS terminal coding language (C++) we interfaced 'StickyFeet' to create a secure loyalty cloud connection while ensuring permission restrictions.
Add loyalty campaigns + logo graphics and text for receipts. Include access to the StickyFeet loyalty cloud for merchant loyalty mobility access via any web enabled device.
Workflow: The merchant securely logs on with the swipe of a card. After collecting their card in-store, the loyalty member earns points by swiping their card on the EFTPOS terminal.
The loyalty member name and points are displayed on screen while the transaction receipt is printed - complete with updated points & merchant logo.
With a simple logon Suncorp merchants have a loyalty solution which increases their customer spend amount and frequency by up to 18%.
Studies show that consumers now expect merchants to offer Gift Cards.
As gift cards have an 11-1 pickup rate when compared to a paper gift vouchers, Suncorp merchants can now effectively tap into this market.
Read about power of Gift Cards and how your customers pay your business to give you new clients. The best kind of referrals.
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