To add value to their merchant offering, Suncorp Bank wanted to add loyalty and gift card features to their EFTPOS solution suite.
Overview: To add value to their merchant offering, Suncorp Bank wanted to add loyalty and gift card features to their EFTPOS solution suite.
Specifics: Interface the Suncorp Bank EFTPOS terminal to the IQ Gecko ‘StickyFeet’ loyalty cloud with secure single-swipe manager & clerk log on.
Include an automated loyalty point for dollar ratio, gift card with 0% MSF while printing the retailer logo, point status and gift card value on the receipt.
Using the EFTPOS terminal coding language (C++) we interfaced 'StickyFeet' to create a secure loyalty cloud connection while ensuring permission restrictions.
Add loyalty campaigns + logo graphics and text for receipts. Include access to the StickyFeet loyalty cloud for merchant loyalty mobility access via any web enabled device.
Workflow: The merchant securely logs on with the swipe of a card. After collecting their card in-store, the loyalty member earns points by swiping their card on the EFTPOS terminal.
The loyalty member name and points are displayed on screen while the transaction receipt is printed - complete with updated points & merchant logo.
With a simple logon Suncorp merchants have a loyalty solution which increases their customer spend amount and frequency by up to 18%.
Studies show that consumers now expect merchants to offer Gift Cards.
As gift cards have an 11-1 pickup rate when compared to a paper gift vouchers, Suncorp merchants can now effectively tap into this market.
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